Eventim Business News – Trends, Stories & Highlights from the Live Industry

Croatia as an event destination: How concerts can attract tourists and extend the season

29 July 2026

Croatia has almost all the prerequisites for developing a strong event destination – from the Pula Arena and Šibenik fortresses to the Zagreb arenas, an attractive coastline and good transport connections. Large concerts are increasingly becoming a reason for traveling, extending one's stay and choosing a particular destination. However, there is a big difference between a rich calendar of events and a serious event strategy. This is precisely where Croatia's opportunity lies to turn events into a powerful tool for attracting an international audience and developing tourism outside the main season.

Klaus-Peter Schulenberg: Strong Brands and Fan Experience Drive the Future of Live Entertainment

22 July 2026

Despite rising costs, extreme weather and changing market dynamics, the live entertainment industry continues to demonstrate resilience. In an interview with Frankfurter Allgemeine Zeitung, EVENTIM CEO Klaus-Peter Schulenberg shares his perspective on festival success, international growth, artificial intelligence and the future of secondary ticketing.

The Istrian Wine Museum Joins the Eventim Sales Network

17 June 2026

Eventim has expanded its sales network with a new location in the heart of Pula. The Istrian Wine Museum is now part of the Eventim sales network, giving visitors the opportunity to purchase tickets for concerts, theatre performances, festivals and other live events in a venue that brings together culture, tourism and gastronomy.

From First Dates to Festival Weekends: How Events Evolve with Relationships

2 June 2026

Event choices are rarely random. While coffee or dinner remain traditional first-date options, audiences are increasingly turning to shared experiences that make connecting easier and create lasting memories. For the events industry, this reflects a broader shift: people no longer attend events solely for entertainment, but for what those experiences enable.

What Really Motivates Audiences to Attend Events Today?

18 May 2026

In a world where audiences are constantly exposed to an endless stream of content, events, and digital distractions, capturing and maintaining their attention has become increasingly challenging. This was one of the key topics discussed during a panel featuring our Managing Director, Damir Vranić.

Unipol Dome Now Open – New Arena Sets Benchmark for Live Entertainment and Sports in Italy

8 May 2026

The Unipol Dome, developed, built and operated by CTS EVENTIM, officially launched live operations last night with an exclusive concert by Italian rock star Luciano Ligabue. Europe’s number one in ticketing and live entertainment has thus added another strategic venue to its portfolio. The concert, attended by 16,000 enthusiastic fans, marked a powerful starting point for Milan’s growing role in the national and international live and events business.

How world tours that fill arenas are created: From booking to sold-out tickets

1 May 2026

A sold-out arena seems like an overnight success to the audience. Behind such an evening, however, there are often months and years of planning, negotiations, financial decisions, marketing and risk assessment. From the first contact with international booking agencies to the moment the doors of the hall open, the organizers have to coordinate the performer, the date, the location, the price and the expectations of the audience. What does this process look like and what does it take for a world star to fill the arena?

Drive-in cinema Zagreb returns to movie nights under the stars: Free screenings and content

23 April 2026

Movie nights under the stars are returning to Zagreb again. Drive-in cinema Zagreb is bringing six free screenings in the parking lot of Tržnica Borongaj from April 25 to May 17, featuring cult film classics, popular hits and domestic titles. In addition to the films, the audience can expect workshops, quizzes, gift packages and a humanitarian campaign, which is why the 14th edition of this project once again combines film, entertainment and socializing in a unique way.

How Spectacular Events Are Created: Behind the Scenes with Damir Vranić

12 March 2026

On the second day of the 12th edition of the Marketing Madness conference, Damir Vranić, director of Eventim, revealed what actually happens behind the scenes of major events, concerts, and shows that amaze audiences.

Eventim brings Croatia closer to a global audience: Bandsintown and Spotify additional sales channels

26 February 2026

This year, Eventim is expanding its international sales network and placing Croatian organizers with their music events in the league of the world's largest projects and promoters, ensuring them access to a global audience and the most comprehensive level of visibility and data support for the domestic cultural and entertainment scene to date.

Klaus-Peter Schulenberg: "I don’t run Eventim based on stock market prices"

11 February 2026

The CEO of the ticket marketer and festival promoter explains why he considers sharply rising ticket prices problematic and why a slump in Eventim’s share price does not worry him.

Big Events vs. Small Formats: What Does Today’s Audience Really Want?

23 January 2026

In today’s event landscape, audiences are no longer defined by the size of an event. The same person may want to be part of a massive concert crowd one day and sit in the front row of a small, intimate event the next.

Eventim and Maistra Hospitality Group Announce an Exclusive Partnership

31 December 2025

As the year comes to a close, we are proud to announce a new exclusive partnership between Maistra Hospitality Group and Eventim, focused on delivering added value and enhancing the overall event experience for customers.

Baba Production and Parni Valjak Gave an Unforgettable Evening to Children from SOS Children’s Village

8 December 2025

Music knows no boundaries—especially the good ones. We felt this power once again at the Parni Valjak concert in Arena Zagreb, where a beautiful gesture turned into a truly unforgettable evening filled with emotions, togetherness, and joy.

Connect Lab: The Power of Togetherness Driving the Event Industry

1 December 2025

Our Connect Lab pre-holiday workshop once again confirmed what we strongly believe in – the greatest value of the Eventim community lies in its people and in the partnerships we build together.

Eventim and UNICEF: Together for a Safer and Happier Childhood

13 November 2025

For us, social responsibility is not just a word – it is a daily choice and a concrete step toward a better society. That is why we are proud to present our new partnership with UNICEF Croatia, which enables all our users to do one more good deed while purchasing tickets for their favourite events.

Audience Analytics as a Driver of Development: What the Croatian and Slovenian Markets Reveal About the Future of the Event Industry

9 November 2025

In his column for Poslovni dnevnik, our director Damir Vranić delivers a thoughtful analysis of the Croatian and Slovenian markets, opening a key question: what does audience behaviour truly tell us about destination development and the evolution of the event industry?

Eventim & SOS Children's Village Croatia – Tickets that create memories

6 September 2025

Eventim and SOS Children's Village Croatia have joined forces to give children and mothers tickets to concerts, plays and sporting events. For us, a ticket means more – it brings joy, creates memories and connects the community.

CTS EVENTIM continues its successful business in the first half of 2025.

21 August 2025

CTS EVENTIM, the leading European provider of ticketing and live entertainment services, the second largest in the world, recorded growth in revenue and adjusted EBITDA in the Ticketing segment, both in the second quarter and in the first half of 2025. Despite the slowing global market dynamics, the company further strengthened its position and achieved profitable growth.

Foreign performers in Croatia – cultural and economic impact

13 August 2025

The arrival of world-class performers in Croatia brings much more than just music. Their concerts stimulate the local economy, strengthen cultural tourism and enrich the offer of cities like Zagreb, Pula and Šibenik. Eventim is the first station that connects audiences with global stars and enables every concert to become an event of wider significance.