Big Events vs. Small Formats: What Does Today’s Audience Really Want?
23 January 2026In today’s event landscape, audiences are no longer defined by the size of an event. The same person may want to be part of a massive concert crowd one day and sit in the front row of a small, intimate event the next. What audiences choose is not the format—but the experience they need at that moment.
Large-scale events deliver energy, a sense of unity, and the feeling of being part of something bigger. They create collective emotions and shared moments experienced by thousands at once.
Smaller formats, on the other hand, offer closeness, focus, and a more personal connection with the content or performers—experiences that resonate precisely because of their intimacy.
That is why big and small events now coexist—and why both are equally relevant.
The question is no longer which format is better.
The real question is when, for whom, and why.
At Eventim, we embrace this balance. We connect major events with carefully curated smaller formats, understanding that audiences seek variety throughout the year—and want both spectacle and intimacy.
So if you’re wondering whether your event is “too small,” the answer is simple—it isn’t.
In today’s event ecosystem, small and large events hold equal value.