A campaign that is both seen and experienced: Eventim delights with authentic billboard messages
17 June 2025When buyers and organizers themselves share photos from the billboards of Eventim's new campaign – without announcement, without brief, without persuasion – it becomes clear that it's not just about seeing the message. It's about a feeling that stays with them long after.
The campaign slogan – simple and powerful – is focused on an emotion: BRUTAL. UNFORGETTABLE. CRAZY. Individual regions, one mission: "to awaken emotion and announce what we do best: unforgettable events and experiences that move."
Billboards were recorded in moments of authentic reaction, most often immediately after another event. That authenticity – recorded on camera – makes the campaign powerful and resonant, establishing a real connection between Eventim and its audience.
What does this mean for Eventim and partners?
The new campaign shows how organic audience engagement can have a powerful effect – users spontaneously create content, share photos and recognize the message without any prompting. Emotional resonance is achieved with a simple but highly impressive design that highlights real, authentic feelings. This further increases the recognition of the brand - billboards become something that the audience looks for, photographs and shares with pride.
This campaign is part of Eventim's broader communication strategy, which emphasizes what comes after buying a ticket - the experience. Because the experience does not end with arrival at the event - it lasts, remains in the memory and is shared with others.
Looking ahead
Through this example, Eventim invites organizers and partners to think about the power of visual, emotional communication. Authentic moments – caught in the middle of the action – become a catalyst for engagement and a lasting impression. What's next? If you want to explore how to include this type of campaign in your own strategy, we will be happy to present examples from practice and opportunities for cooperation.